Product Designer | UI/UX & Product Strategy
Based in Vancouver, Canada

Designing clear and thoughtful experiences

Hi, I'm Wakana 👋 I'm a Product Designer with about 3 years in product design and 4 in product/UX strategy. That mix lets me think beyond the screen — what to build, how to structure it, and how it drives business value, especially in the AI era.

Portrait of Wakana

Product Designer | UI/UX & Product Strategy
Based in Vancouver, Canada

Designing clear and thoughtful experiences

Portrait of Wakana

Hi, I'm Wakana 👋 I'm a Product Designer with about 3 years in product design and 4 in product/UX strategy. That mix lets me think beyond the screen — what to build, how to structure it, and how it drives business value, especially in the AI era.

Featured Case Studies

Web / Mobile | Design System

AIRVISA — Building a B2B SaaS Platform to Streamline HR Visa Management

As the only full-time designer at AIRVISA, I led the design of a B2B SaaS platform for HR teams from scratch, working closely with engineers and a product manager. Through in-depth user research and a user-centered design approach, I transformed complex legal and compliance requirements into an intuitive and easy-to-use experience.

User Research
Persona
Scenario
User Flows
Wireframes
Mockups
Design System
Read Case Study
Desktop and mobile mockups of the AIRVISA visa management platform for HR teams
Three mobile screen mockups showing the AIRVISA visa application process

Mobile | Conversion Optimization

AIRVISA — Improving a B2C Multilingual Visa Application Service to Boost Conversion

At AIRVISA, I analyzed user behavior using both quantitative and qualitative data and led UI improvements to optimize the user experience. Through data-driven iteration, I improved conversion rates and delivered designs that contributed to both product quality and business growth.

Research
Data analysis
Wireframes
Mockups
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Mobile App | End-to-End UX

Learnium — Creating an AI-Powered App for Smarter Studying

I led the end-to-end UX process for an AI-powered mobile learning app — from user research and wireframing through usability testing — winning first prize at the Capstone showcase.

UI Design
Wireframing
Prototyping
Usability Testing
User Research
Read Case Study
Three mobile mockups showing Learnium's quiz, study dashboard, and study material generation screens

Design Writing

Testimonials

"What impressed me most was her ability to turn complicated requirements into intuitive, elegant interfaces that genuinely solve user problems. She never viewed a feature as just a screen or flow — she deeply understood the underlying logic, motivations, and pain points, and designed with empathy and precision.

Wakana is a rare designer who combines analytical thinking, creativity, and genuine warmth at an exceptional level. In any organization tackling complex systems that require both design sensitivity and domain understanding, she will undoubtedly be an invaluable member of the team."

Photo of Daiki Uehara
Daiki Uehara
Product Manager, AIRVISA

"Wakana has a strong ability to break down complex requirements and turn them into clear, user-centered design solutions. Even in a fast-paced environment with shifting priorities, she remained composed, thoughtful, and highly collaborative with PMs and engineers — consistently driving meaningful results for the product and business.

She brings both positivity and quiet strength to any team, earning genuine respect and admiration from everyone she works with!"

Photo of Noriko Gondo
Noriko Gondo
Senior Product Designer, Moz