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Product Designer | Based in Vancouver, Canada

Designing with strategy.
Building with empathy.

Hi, I’m Wakana 👋 I’m a Product Designer with 2+ years of hands-on product design experience and 4 years of background as a Product & UX Strategist. I bring a product-minded approach to design, creating user-centered experiences that are practical, scalable, and aligned with business goals.

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Product Designer
Based in Vancouver, Canada

Designing with strategy.
Building with empathy.

Hi, I’m Wakana 👋 I’m a Product Designer with 2+ years of hands-on product design experience and 4 years of background as a Product & UX Strategist. I bring a product-minded approach to design, creating user-centered experiences that are practical, scalable, and aligned with business goals.

B2B SaaS | 0→1 Launch

AIRVISA — Designing a B2B SaaS Visa Management Platform for HR Teams

As the only full-time designer at AIRVISA, I led end-to-end design of a B2B SaaS platform for HR teams — from user research through launch — achieving 148% of the sales target and an NPS of +66.

UI Design
Wireframing
Prototyping
Design Systems
Usability Testing
User Research

B2C Web App | Conversion Growth

AIRVISA — Optimizing Conversion for an Online Visa Application Service

At AIRVISA, I worked on a B2C multilingual visa application service — identifying key drop-off points through funnel analysis and session recordings, then leading UI improvements that reduced the drop-off rate from 47% to 15% among target users.

UI Design
Wireframing
Prototyping
User Research
Data analysis

Mobile App | End-to-End UX

Learnium — Creating an AI-Powered App for Smarter Studying

I led the end-to-end UX process for an AI-powered mobile learning app — from user research and wireframing through usability testing — winning first prize at the Capstone showcase.

UI Design
Wireframing
Prototyping
Usability Testing
User Research
Case Study 3
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Testimonials

"What impressed me most was her ability to turn complicated requirements into intuitive, elegant interfaces that genuinely solve user problems. She never viewed a feature as just a screen or flow — she deeply understood the underlying logic, motivations, and pain points, and designed with empathy and precision.

Wakana is a rare designer who combines analytical thinking, creativity, and genuine warmth at an exceptional level. In any organization tackling complex systems that require both design sensitivity and domain understanding, she will undoubtedly be an invaluable member of the team."

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Daiki Uehara
Product Manager, AIRVISA

"Wakana has a strong ability to break down complex requirements and turn them into clear, user-centered design solutions. Even in a fast-paced environment with shifting priorities, she remained composed, thoughtful, and highly collaborative with PMs and engineers — consistently driving meaningful results for the product and business.

She brings both positivity and quiet strength to any team, earning genuine respect and admiration from everyone she works with!"

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Noriko Gondo
Senior Product Designer, Moz